Like the rest of you folks in the great state of Oklahoma at Carter County Hyundai we enjoyed the Super Bowl commercials this year from our favorite South Korean automaker. The advertisements are arguably the best part of the big game! So understandably, while watching the Oscars recently, we were delighted to see Hyundai on the big screen.

The Hyundai Genesis and Equus will not become part of an independent premium brand as recent whispering may have suggested. Hyundai Motor Co. has officially ruled out the possible plan due to substantial risk of cost and possible damage to sibling nameplates. "There are no plans for Hyundai to make a separate brand," ¹ said Vice Chairman Shin Jong-Woon, in an interview at the automaker's South Korean headquarters.

Speaking on the dismissal of the…