Hyundai is showing up at more high profile events than they had ever before. Ranging from events like the Super Bowl to the Academy Awards, Hyundai has made a bold appearance when the most people are watching. Out out of all of its appearances, Hyundai has especially taken a liking to football.

The South Korean automaker has added college football to the list of active sponsorships in the continuous Hyundai "Big Voices in Big Places" campaign. This alliance allows Hyundai to play the part of the presenting sponsor for "Thursday Night College Football Live" on ESPN, as well as for 15 different college football teams, including Alabama, Arizona, Arkansas, Auburn, Cal, Florida, Florida State, Georgia, Georgia Tech, Ohio State, Oregon, Pittsburgh, South Carolina, Texas and Virginia Tech. They have connections with the SEC, ACC, Big10, and many more!

"College football is all about tradition, loyalty and passionate fans, and no one appreciates that more than Hyundai," said Steve Shannon, Vice President,Marketing, Hyundai Motor America. "Hyundai owners love their cars, so it's no surprise that their support has pushed us to the top of consumer loyalty rankings."¹

For their sponsorship efforts, Hyundai will be able to engage fans with pre-show, in-game advertising, along with on-site displays and ticket & merchandise giveaways at the live events. Overall, the exposure Hyundai is able to get from this new NCAA partnership should propel Hyundai into the forefront of a young, enthusiastic, and loyal fan base.

Of course, if you have already found the auto industry's best kept secret, then feel free to browse our selection of new Hyundai models online. Or, if you're ready to get a more hands-on feel for your next vehicle, please don't hesitate to contact Carter County Hyundai, located at 616 Holiday Dr, Ardmore OK today! You can also reach us by phone at 580-319-4949 to arrange a test drive.

Source: ¹ http://www.hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=34104&title=hyundai-taps-passion-of-college-football-fans-with-season-long-marketing-campaign